Kate in Ruling Class Blue
Clients insist on quick overall success rather than perfect accomplishment of (small) task; Use technology to support an alternative process selection; Neutrals animated by bright touched of color; Saving the environment, especially water; Light Therapy; Colors that enlarge spaces; Luminosity/clarity/white washed; Shapes with indispensable thickness (volume).
Fashion without constraint without cost: peer-to-peer, have it all right now with a fair price; need to feel involved as equal partners or even consultants of the brand; feels good to save money and create ‘outfits’ from eclectic array of garments; mixing textile and pattern; basic simple shapes that last over time; finishing or accessories must be original; invites consumers to vote for favorite; free samples; brand to express self rather than fool (storefront) for presenting products, audience fascinated by lively presence of images, colors-royal blue/acid green/bronze/grey/black/red, unlimited access to free fashion; maverick-against establishment/ acceptance of complexity/ become an individual, consumers in transit-new form of social ability is forming; new observation shows changing self awareness; new ecology is emerging (relationships/values and attitudes); tailor-made technology is the ultimate luxury item; technology that inspires a more personalized human dialog; invisible technology; getting back down to earth/raw talent/beauty; the real you (inner strength); revival of unsophisticated pleasures pushing limits of ordinary life; mass consumption is disappearing; personalization appearing; consumer wants to run with the crowd but must speak to the consumer as individuals; consumers need to be seen as unique; pampered, conscious consumption-strive for ethical enlightenment to guide buying decisions; desire and choice based on need; taste and conscious not simple extravagance; to be pragmatic and modest; remaining realistic while pursuing goals; consumer values for a better holistic global understanding; choice fatigue-too much endless product options has lead the consumer to choice fatigue; no longer value products that are low-end and short lived; product usage not just a possession but is a re-emerging axiom for the future-alternative trading/recycling/exchanging/bartering/free economy; alternative services-intelligent convenient solution services for niche markets; alternative marketing-non-consumption/no choice/no fairytale, exclusivity/limited editions-twice a year rollouts; one shot products with unique packaging in disruption with the visual codes of the brand-yet still decipherable as belonging to it; stay-cations, organizing-garages, bedrooms, linen closets.
Style-vision
